Packaging and recycling

Some mainstream bottling systems are still primarily linear—raw materials are used to make packaging, and after the product is consumed, the packaging is thrown away, adding new waste to the environment. Simply put: this model isn’t sustainable.
Since 2018, evian has been working towards its ambition of becoming a circular brand by helping keep plastic in the economy and out of nature.
Today, around 85%* of evian bottles placed on the market are made from recycled PET (except caps and labels), including all bottles sold in Europe, the United States and Canada.
Increasing recycled content remains a key part of our approach, alongside designing bottles for recyclability and supporting effective collection and recycling systems.
We believe circularity requires collective action across the entire value chain. This includes improving collection, sorting and recycling infrastructure and supporting solutions such as Deposit Return Systems (DRS), which help recover high-quality materials that can be recycled into new bottles.
Our ambition remains unchanged: to help advance a more circular model where materials stay in use for longer and are kept out of nature.

*internal data –July 2026