The campaign is launching with a film featuring evian’s Global Ambassador Dua Lipa. Through seeing Dua Lipa in her most natural state, singing a capella, we are shown the power of letting your true self shine.
“I had so much fun filming the new Drink True ad for evian. Stripping everything back to a beautiful and calm flow felt refreshingly different. It’s not often I get the chance to pause and sing my music a cappella, so I hope the fans enjoy it. Being part of this campaign means a lot to me; I have always found that being true to myself is extremely empowering and I love that it is important to evian as well.”
- Dua Lipa
Dua Lipa was announced as evian’s new global ambassador in July 2020, when she became the first female music artist to join the evian team. A champion of the young-at-heart, Dua empowers those who have new ideas and authentic energy that will challenge the status quo and regenerate the world; moving culture forward with their passion and consciousness.