Packaging and recycling

Packaging

Polyethelene terephthalate (PET) bottle recycling has allowed our plastic bottles to be 100% recyclable since its introduction in 1992, but we won’t to stop there. Currently, at least 25%-50% of each evian bottle* is made from recycled plastic (rPET), but we’re on a mission to make our plastic bottles* from 100% rPET by 2025.
*excludes label and cap

It’s an ambitious goal for sure, but we know we can do it with the help of breakthrough technology companies like Loop Industries. They’re pioneers in their own right and have developed a technology that enables large scale plastic bottle recycling, transforming all types of PET plastic waste into the high-quality our  recycled bottles require.

As you can see, working together has provided shared value; thus, we’re on track to meet our sustainability goals and circular ambitions.
For more information on Loop Industries click here.

Reducing plastic bottle waste in nature

We seek zero plastic bottle waste and want to do our part to keep our bottles out of nature. That’s why throughout 2018 – 2019 we got onboard with The Ocean Cleanup, a Dutch non-profit start-up that uses its technology to rid the oceans of plastic. Together through our parent company Danone and sister brand, Aqua, we joined this project as a research partner in Indonesia to analyze waste captured by The Interceptor™, an exciting technology that stops plastic waste from entering oceans by intercepting it at rivers. The Interceptor™, which is 100% solar powered and uses the natural forces of the current, will extract up to 50,000 kgs (just over 110,000 lbs) of plastic waste a day from the 1,000 most polluted rivers around the world.

But what happens to the collected waste, you ask? We have helped analyze and categorize the collected debris to gain a better understanding on how we can ensure the packaging stays out of nature and stays in the economy. 

Working with local communities

We’re trying our best, but we can’t do it all alone. That’s where community comes in. We’re working with governments, recycling industry partners, and consumers all over the world to increase the collection and recycling rates of plastic bottles. For example, we’ve invested over $5 million in the Closed Loop Fund, which develops large-scale recycling infrastructure in the United States, and we’re always creating new ways to challenge everyone around the world to get involved in creating a circular economy through recycling. We will keep identifying and supporting recycling solutions to ensure bottles are recycled properly, reducing dependency on newly created plastic while generating a reliable supply of recycled plastic.