Packaging allows us to conveniently bring our water to you, our consumer, preserving the natural mineral water’s quality–but we believe it shouldn’t come at the expense of the environment. After all, our water couldn’t exist without a healthy environment.
Mainstream bottling systems are still primarily linear—raw materials are used to make packaging, and after the product is consumed, the packaging is thrown away, adding new waste to the environment. Simply put: this model isn’t sustainable.
Because we’re committed to protecting and nourishing the health of our planet and its people, we are playing our part to accelerate the transition from a linear to a circular economy of sustainable packaging. Simply put, this means eliminating packaging we don’t need and innovating packaging where possible to ensure it can be recycled and safely reused again and again so it remains part of the circular economy and does not become waste or pollution. In January 2018, we pledged to become a circular brand and transform our packaging to make all our plastic bottles* from 100% recycled PET (rPET) by 2025.
*excludes label and cap
In a linear economy, packaging is formed from raw material, used once, then discarded as landfill waste. At evian, we’re striving to move away from this approach.
In a circular economy, once raw material is formed as packaging, it is recycled and reused continuously to remove it from the waste stream. At evian our ultimate goal is to become a circular brand.
Polyethelene terephthalate (PET) bottle recycling has allowed our plastic bottles to be 100% recyclable since its introduction in 1992, but we won’t to stop there. Currently, at least 25%-50% of each evian bottle* is made from recycled plastic (rPET), but we’re on a mission to make our plastic bottles* from 100% rPET by 2025.
*excludes label and cap
It’s an ambitious goal for sure, but we know we can do it with the help of breakthrough technology companies like Loop Industries. They’re pioneers in their own right and have developed a technology that enables large scale plastic bottle recycling, transforming all types of PET plastic waste into the high-quality our recycled bottles require.
As you can see, working together has provided shared value; thus, we’re on track to meet our sustainability goals and circular ambitions.
For more information on Loop Industries click here.
Reducing plastic bottle waste in nature
We seek zero plastic bottle waste and want to do our part to keep our bottles out of nature. That’s why throughout 2018 – 2019 we got onboard with The Ocean Cleanup, a Dutch non-profit start-up that uses its technology to rid the oceans of plastic. Together through our parent company Danone and sister brand, Aqua, we joined this project as a research partner in Indonesia to analyze waste captured by The Interceptor™, an exciting technology that stops plastic waste from entering oceans by intercepting it at rivers. The Interceptor™, which is 100% solar powered and uses the natural forces of the current, will extract up to 50,000 kgs (just over 110,000 lbs) of plastic waste a day from the 1,000 most polluted rivers around the world.
But what happens to the collected waste, you ask? We have helped analyze and categorize the collected debris to gain a better understanding on how we can ensure the packaging stays out of nature and stays in the economy.
Working with local communities
We’re trying our best, but we can’t do it all alone. That’s where community comes in. We’re working with governments, recycling industry partners, and consumers all over the world to increase the collection and recycling rates of plastic bottles. For example, we’ve invested over $5 million in the Closed Loop Fund, which develops large-scale recycling infrastructure in the United States, and we’re always creating new ways to challenge everyone around the world to get involved in creating a circular economy through recycling. We will keep identifying and supporting recycling solutions to ensure bottles are recycled properly, reducing dependency on newly created plastic while generating a reliable supply of recycled plastic.
When it comes to packaging innovations that benefit the environment and in turn, the people, good is never good enough. As we work to reimagine the packaging landscape, our efforts are in vain if these innovations aren’t accessible to or practical for people everywhere. That’s why we’re partnering with innovative brands like Soma and visionaries like Virgil Abloh to create forward-thinking yet practical designs for the future.
A combination of innovation and sustainability: evian (re)new is the first in-home evian water dispenser. Made of a collapsible 5L evian ‘bubble’ which incorporates new generation design thinking - the thin and light ‘bubble’ is 100% recyclable and made of a 100% recycled plastic (rPET) skin which contracts when the water is removed for easy home disposal, taking a new shape after each use. Not to mention, it also uses 66% less plastic compared by liter than a 1.5L bottle of evian.
“I’ve always been inspired by great design and how it can shape our lives, which is why I’m excited to see evian pushing the boundaries within the design of this disruptive new product that will transform the way we drink evian water at home.”
-Virgil Abloh, evian Creative Advisor for Sustainable Innovation Design.
At the moment, evian (re)new water is only available to 200 selected customers in Paris and London who are helping evian test, optimize, and refine its design before expanding to other countries including the US. Once it’s up to our standards, we will look to roll-out evian (re)new more widely in the future.
Just like us, Soma is a company that strives to reduce their global impact. In fact, they’re a Certified B Corporation®, meaning they’ve earned the right to be included in a group of businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Not only do they make refillable glass bottles, they’re also continually looking for new ways to solve some of the world’s water challenges, like donating to water projects. To put it simply: we complement each other. Together, we’re aiming for everyone to be more conscious in their consumption without having to sacrifice form or function.
The first product of our collaboration debuted in 2019 when we launched evian x Virgil Abloh refillable glass Soma water bottle, a new hydration accessory for people to enjoy water at home or on-the-go. Virgil’s “Rainbow Inside” evian reusable water bottle was designed to be the perfect on-the-move accessory that can be refilled time and time again.
evian was the first to use rPET for natural mineral water in France
Launched first refillable bottle with Soma and our first 1.5L bottle with 50% rPET
Launched Limited Edition ‘Activate Movement’ collection and sustainability grant with Virgil Abloh