evian has been the Official Water of The Championships, Wimbledon since 2008 and since then, we have worked together to continuously progress and innovate towards a more sustainable future.
This year, we are piloting our first refillable water system on court, which will provide evian water to players whilst encourage refill/reuse behaviour. The evian refill water system for Wimbledon this year will see players provided with their own refillable bottles, that they can refill with evian water at dispensers on court and at larger 18.9L ones around players’ areas.
Off the courts spectators can continue to enjoy evian through the brand’s signature 75cl bottles, made from 100% recycled* plastic. They can also add some sparkle to their visit with evian’s Sparkling elegant 33cl recyclable aluminium can. We continue to be committed to recycling any bottles and cans that our consumers use around the grounds together with Wimbledon's waste management team.
Sustainability at Wimbledon 2022
In 2022, we launched our first-ever recycling reward scheme within the grounds and around Wimbledon town centre with Reward4Waste, in a bid to support recycling at The Championships, Wimbledon.
As part of the scheme, unique QR codes could be found on recycling bins across the Grounds and in the Wimbledon town centre. By scanning the QR code and then their evian packaging, attendees were entered into a draw, giving them the chance to win two finals tickets Wimbledon in 2023.
Sustainability at Wimbledon 2021
Following the successful 2019 pilot of circularity as a solution to plastic waste within the grounds of Wimbledon; we looked beyond the gates of the tournament itself, recognising the challenge of recycling on-the-go.
In partnership with sustainability agency Hubbub, and Merton’s leading environmental charity Sustainable Merton, evian installed new bright and bold recycling bins around Merton to make on-the-go recycling easy for local residents and spectators alike.
This resulted in a 53% increase in recycling rates in Wimbledon town centre and village.
Our other sustainability promises
Sustainability is an integral part of our relationship with nature.
Evian has pledged to become a circular brand by 2025. Our plastic bottles are already 100% recyclable, but this target means they will also be made from 100% recycled plastic*.
Currently in the UK, 58% of the plastic we use for our bottles is recycled plastic*.
*excludes cap and label