evian X Pharrell Williams X
evian has partnered with creative powerhouse and cultural icon Pharrell Williams and his product company Humanrace in their latest ground-breaking collaboration.
Pharrell re-imagines the age-old concept of The Fountain of Youth for evian through the lens of Humanrace, bringing it to life in a way only possible through this unique three-way partnership. As symbols of youthfulness and well-being, the bottles are the perfect addition to tablescapes, adding a touch of joy to the festive season.
“This is the Fountain of Youth” P.W.
P.W.
The bottles bear the inscription: “The Fountain of Youth” and serve as a vehicle of a shared credo between Pharrell and evian: that health starts with water. The bottle design draws attention to this basic universal truth, encapsulating evian’s Live young spirit through a tangible symbol of this ethos.
Joyful Wellness
“Staying hydrated is fundamental to my wellness routine. These bottles represent more than just water—they're a reminder that self-care can be simple and joyful. Our collaboration aims to inspire everyone to prioritise their health and embrace the small, everyday moments that contribute to our overall wellbeing. The ‘Fountain of Youth’ phrase on the bottle is designed to grab attention, start conversations, and reminds us of the important role that water plays in our wellness.” Pharrell Williams.
Live the experience:
Let yourself be taken on this joyful journey. Tap on this QR code (or scan it at the back of your bottle) to keep living young.