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evian by Virgil Abloh x Soma refillable bottle
evian by Virgil Abloh x Soma refillable bottle

As announced in December of last year, evian®  has been working closely with their Creative Advisor for Sustainable Innovation, Virgil Abloh to explore new ways for consumers to hydrate.  The limited-edition Soma bottle is a refillable glass water bottle which has been designed by Virgil Abloh dropping at New York and London Fashion Weeks period of which evian is the leading water partner. 

Stay tuned! More innovations propositions to come broadening evian® ’s portfolio to always favour healthier and more sustainable drinking habits.  

Available soon at MATCHESFASHION.COM

Virgil Abloh joins evian
The designer joins the brand as "creative advisor for sustainable innovation design"

Architect, artist, engineer, designer Virgil Abloh embodies next generation possibilities.

Joining the team for ongoing collaboration, together we will break new ground in sustainable design innovation, as we continue our bold ambitions and progress towards being 100% circular by 2025.

 

“evian® is an iconic brand with a strong heritage in fashion and creativity. Its sustainability ambitions align with my own, together we can push boundaries and explore new areas of evolution, paving a better future for generations.”

 

Multiple projects are coming in 2019.

 

Photo credit: BOGDAN PLAKOV