As major sponsor since 1994, evian® is once again at the heart of the tournament. With Lydia Ko as new brand ambassador, and by offering an entertaining program of events to ensure top performances, creativity and fun for all!
Lydia Ko, evian®'s new ambassador
March 2016 - Lydia Ko became one of the brand's global sports ambassador. World number 1, silver medallist at the Rio Olympics and winner of the 2015 The Evian Championship, this 19-year-old prodigy is dominating women's golf. Her boldness and joie de vivre are bringing a breath of fresh air to the game. Lydia Ko's youthful enthusiasm, her way of combining outstanding performance with great humility, her ability to connect with others, and the impact she is making around the world, all echo evian®'s Live Young spirit and its commitment to a balanced, healthy lifestyle.
September 2016 – evian® is playing around with Lydia Ko's fresh, spontaneous personality. Following its famous campaigns signed by BETC (Roller Babies in 2009, Baby&Me in 2013, BabyBay in 2016), the brand has now created the baby champion, photographed by Jean-Yves Lemoigne, bringing a new energy to standard golf campaigns. Lydia Ko features on evian®'s prestige 50 cl bottle.
The evian® Fan Zone, the place to be
A brand new area at the heart of The Evian Championship Village, the Fan Zone invites the public around a welcoming bar featuring the new flavour range evian Fruits & Plants. A place to soak up the Live Young spirit, watch the tournament on the giant screen, and even meet Lydia Ko during an autograph session.
The evian® 360° Baby Surf experience is a virtual reality animation designed by Versus Fully Tailored Creation agency. A fun and outlandish immersive 360° experience inside a wave. A chance to dive into the world of surfing, featured in the last evian Baby Bay campaign. Put in the shoes – or rather the wetsuit – of a baby, visitors will perform some iconic surfing moves.
And finally, evian® is honouring all the players of The Evian Championship with a new limited edition bottle. The names of the champions who are battling it out, are engraved on a special collector's edition, a 75 cl glass bottle.